A thorough re-brand of speciality films manufacturer dedicated to innovation
We have been managing the brand 'Essen' for more than a decade. They are a leading multi-layer co-extruded polymer films and sheets manufacturer. After finishing their initial successful project, we jointly decided to go for a brand refreshment to expand their visibility and their market. We helped Essen Multipack in defining their brand strategy and essence. Here is their case study showing our engagement in their branding.
As a branding partner Admiracle played its role to make Essen Multipack’s brand makeover to place their right face in the market and changed their brand identity, redesigned their company profile and website renewing their commitment to be a company that is known for creating stakeholder value and building innovative technologies to transform lives.
All by a new outlook for evolving for better future and growth. We promoted it as an enthusiastic and passionate brand about innovation by handling their entire branding.
Designing a data-driven website
To sustain the Essen brand grow and adapt over time, we built their website with a modular, informed framework. This gave the client a scalable solution to create dynamic content pages and infuse storytelling where relevant. From an experience design standpoint, exploration served as the basis for this framework, enabling visitors to research the brand in detail. We impression-tested both behavioural considerations and emotional takeaways throughout the design process, eventually landing on a highly personalised design system.
We identified key pillars prevalent throughout the site. Showcased the design and beauty of Essen products through a blend of striking interactions and minimalist design principles. We gave users access to the information they need while conveying the quality and detail of each product. We maintain the premium feel of the experience and never let design get in the way of content in their website.
The research that was undertaken by Admiracle was very thorough and brought to the foreground the real ethos of the organisation and how it was different to others in the sector. We liked the brand proposition so much that got it framed in our office. Admiracle really understood who we are and the challenges we face. The roll out of the newly designed brand and people's reaction to it has been extremely positive.
- Brand Strategy
- Print Media
- User Experience
- Website Design
- Website Development