& Nishtha Automation

Strategy-driven branding for an ethical diamond machinery manufacturer


With rich experience in diamond processing machinery manufacturing sector in India, Nishtha Automation has developed its wide range of bruting, grinding and shaping machines having high precision and consistency.

Nishtha Automation has built an enviable reputation for delivering efficient diamond machinery for quality and perfection. Here is their case study showing our engagement in their branding. To mark two decades with expansion of Nishtha Automation, Admiracle was entrusted with the responsibility of the makeover of the brand with a fresh look, as well as designing their website.

Admiracle has been as a branding consultant with Nishtha Automation in developing their brochure design, service book design, PowerPoint Presentations and booklets also. Admiracle also did magazine advertising for them to promote their brand image.

User experience focused website


The entire website of Nishtha is designed with adaptations to the user journey across mobile, tablet and desktop devices. With an objective to provide an optimum browsing experience for the visitor while maintaining the basic features and website content regardless of forms. We also implemented a mobile specific navigation, simplified the filtering system and replaced conventional clicks with swipe gestures. With this mobile-first approach, we were able to streamline the browsing and branding experience for brand fans and active young industrial enthusiasts who are constantly want to improve.

We asked Admiracle to design a new logo and help with branding our company. We were really pleased with the results. They listen and really take note of what you want to achieve. They are creative and inventive to quickly produce lots of beautifully presented ideas for us while remaining within the specifications. We were really impressed with both their creativity and the professional way in which they work. We appreciate them very highly. Thanks Admiracle, we will continue to be in touch always with our assignments in future also. You have done such a great job on our new branding and website. We’ve been getting some fabulous response. It has been great to work with you, so thank you, we are really delighted.
Sanjay Khokhariya, MD, Nishtha Automation
  • Services
  • Brand Strategy
  • Print Design
  • User Experience
  • Website Design
  • Website Development
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