Integrated branding for a unique agro retail chain concept
Champion Agro World with the concept of Agro retail malls as one-stop shop for farmers by providing agri inputs and contract farming went on to launch public issue with Admiracle doing the job of their total brand building. Here is their case study showing our engagement in their branding.
We had the opportunity with Champion Agro to start from scratch, the myriad of comprehensive branding elements which was essential. With the branding goals set, we determined the look and feel of the brand across its design system, from print to events.
Admiracle boosted the corporate image of Champion Agro Ltd. as a leading agro retail corporate company by integrated branding to allow the agro chain members to feel the intimacy of Champion Agro family and agro centres anywhere to join in solidarity with other stakeholders for a fully immersive experience.
Their identity began with the simple elements, starting with the nature inspired logo and typefaces. Additionally, bright green was our color of choice with black as a secondary color to punctuate the vision and universalness of the brand. To complement this identity, we created a visual representation of graphical globe to depict the growth of the farmers in rural India. Our goal was to create a timeless and flexible brand that would gracefully traverse every application the agro retail chain required. From apparels to bags to signage, the visuals engage and inspire the values behind everything they do.
Combination of creative branding elements
We created and customized classic illustrations for an organic and authentic user experience. We also had the pleasure of working with the amazing images of different crops and agri equipments. Our team incorporated the brand elements into collaterals like exhibition invitations, posters, pamphlets, apparels and stationery. We made their promotion by providing print media campaigns, outdoor advertisements, event management designs, exhibition stall designs and publishing agri magazine 'Champion Agro World' to connect the farmers of interiors with modern techniques and equipments of agriculture.
We were associated with the Admiracle team from our inaugural year, as we worked on launching of our agro chain of Champion Agro World centres. From day one, we have been impressed with their professionalism, talent and execution. We are grateful to our friend Harish Akbari and his associates on achieving significant milestones for us. We wish Admiracle many more years of success. We are most pleased with the creative designs of advertisements for our print media campaigns. They were able to develop informative educational messages on a monthly basis for our agricultural magazine which uniformly and positively shaped stakeholders' opinions in our favour. Well done.
- Brand Strategy
- User Experience
- Packaging Design
- Print Design
- Exhibition Design