Branding Indian leaders in extrusion technology
With the objective to influence change, Rajoo Engineers is a tech-driven organisation striving to reinvent the way the world works when it comes to efficiency. They drive change by recognizing and implementing on the key global challenges industry needs, with the intention to drive systematic change with the best practices.
It all started in 1986 at Rajoo Engineers, a transformation for a widespread global footprint with offices in India and abroad. Passion for quality with state of the art extrusion technology, Rajoo Engineers has gathered the right mix of excellence, expertise and experience. Here is their case study showing our engagement in their branding. For Admiracle, the challenge was to engage customers effectively and communicate the brand leadership of Rajoo Engineers. Since the early days, Admiracle has been instrumental in developing their branding strategy.
Admiracle contributed further to reinforce their strong brand image in the global markets, designing their logo, brochures, stationery, exhibition posters. Relying on a customised theme, we took Rajoo's brand to the heavy-weight class by creating an entirely new catalogue design that vividly displays their products and tells their story to inspire and engage. With a customer oriented approach, the brochure communicates their products as no one other. We had the opportunity to display our creativity when it came to the design, user-experience, illustration work and brand image building. It was an absolute pleasure to work with and that always makes for a better project.
Admiracle has been a pleasure to work with. They are known to us since decades. They work with unmatched clarity, having the ability to find out our needs, provide an insightful overview and showing the way while still making us feel that things are going as we wish is a skill no one can even up. As a brand existing in today's complex marketing world, we needed to appeal to all those varied demographics - business and private without alienating any of them and we believe we pulled it off brilliantly. The journey has been pleasurable and fulfilling. Everything is felt so easy with them.
- Brand Strategy
- Product Photography
- Print Design
- User Experience