Branding Indian leaders in extrusion technology
With the objective to influence change, Rajoo Engineers is a
tech-driven organisation striving to reinvent the way the
world works when it comes to efficiency. They drive change
by recognizing and implementing on the key global
challenges industry needs, with the intention to drive
systematic change with the best practices.
It all started in 1986 at Rajoo Engineers, a transformation
for a widespread global footprint with offices in India and
abroad. Passion for quality with state of the art extrusion
technology, Rajoo Engineers has gathered the right mix of
excellence, expertise and experience. Here is their case
study showing our engagement in their branding. For
Admiracle, the challenge was to engage customers
effectively and communicate the brand leadership of Rajoo
Engineers. Since the early days, Admiracle has been
instrumental in developing their branding strategy.
Admiracle contributed further to reinforce their strong brand
image in the global markets, designing their logo, brochures,
stationery, exhibition posters. Relying on a customised
theme, we took Rajoo's brand to the heavy-weight class by
creating an entirely new catalogue design that vividly
displays their products and tells their story to inspire and
engage. With a customer oriented approach, the brochure
communicates their products as no one other. We had the
opportunity to display our creativity when it came to the
design, user-experience, illustration work and brand image
building. It was an absolute pleasure to work with and that
always makes for a better project.