Establishing strategy for the global quality CPP film makers
The brand symbolizes safety and hygiene - the promise of
quality products. They are catering to top national and
global brands. The popularity of their unique brand of CPP
films meant they quickly outgrew initial plans and it was time
for a complete overhaul of their branding and a website with
the option to customize products. Here is their case study
showing our engagement in their branding.
We were consulted to develop their brand ‘rhyeco’ with a
strategic approach and creative thinking. The parent
company Rahil (CPP) Films Pvt. Ltd. entrusted their portfolio
to us as an agency of record because of our experience,
holistic perspective and reputation. Ultimately we knew that
Rhyeco's logo should play its eco-friendly aspect and
visually convey some hints of the product USPs. So we
established a subtle approach to display and showcase
those using creative concepts.
Using a font that is laden with alternative bold and light
letters, we gave Rhyeco a recognizable logotype with small
variations in fonts to embody the tech-driven protection
which is at the core of their products. Admiracle developed
its brand identity, website and print design. Being their
branding and media partners we extensively advertised in
various media like print and outdoor too.