Realigning an iconic grooming brand with expressive branding
Vaiva is an ambitious grooming and styling youth brand
with natural products developed with essential oils.
They enhance the beauty of salon visitors with its
excellent properties. Here is their case study showing
our engagement in their branding.
Admiracle worked in collaboration with their team on
complete brand communication for Vaiva. Putting the
younger generation at the heart, the challenge was to create
a brand that could tap into the psychology of the customers
and leave a very strong brand recall in the minds of their
target audience. We delivered on this by creating brand
communication that exudes modern vibes, captures
attention and compels the end-users to make space for
Vaiva in their salons.
Admiracle has worked on its expressive, playful brand
identity, brochure, packaging, store branding, event stall
design and website to reflect the quality and impact of their
products. Our aim was twofold, create a brand that
customers could use and recommend, while also recreate,
exercise and perform day-to-day makeovers without needing
to look elsewhere.