Realigning an iconic grooming brand with expressive branding
Vaiva is an ambitious grooming and styling youth brand with natural products developed with essential oils. They enhance the beauty of salon visitors with its excellent properties. Here is their case study showing our engagement in their branding.
Admiracle worked in collaboration with their team on complete brand communication for Vaiva. Putting the younger generation at the heart, the challenge was to create a brand that could tap into the psychology of the customers and leave a very strong brand recall in the minds of their target audience. We delivered on this by creating brand communication that exudes modern vibes, captures attention and compels the end-users to make space for Vaiva in their salons.
Admiracle has worked on its expressive, playful brand identity, brochure, packaging, store branding, event stall design and website to reflect the quality and impact of their products. Our aim was twofold, create a brand that customers could use and recommend, while also recreate, exercise and perform day-to-day makeovers without needing to look elsewhere.
A simple and gripping concept
With Vaiva, we developed a branding focused on a concept that real personality to connect with a millennial audience. While highlighting Vaiva products and the experience they provide during their grooming and styling, we positioned Vaiva as a brand with higher-quality products and services. We created interactive content and user experience based advertising for social and digital channels that implemented our strategy and direction while driving engagement.
Website designed on visual framework
With complete website design and content writing, our strategy focused on providing a site framework to allow Vaiva’s beautiful products to be displayed. With personal care and body care products, our approach enabled the key art and graphic content to do the talking. With minimalistic design and a bright golden color scheme for the brand identity were part of the strategy and the browsing experience was based around visuals that stands out with more impact owing to the pre-planning, allowing users to view titles, products and facts on the subject.
Admiracle has been great to work with, a team of thorough professionals that is really helpful. The logo they designed for us has helped us create a strong brand identity and image across the various social media channels. They have designed beautiful website with insightful research of our products. With event management inputs they helped us launch our brand in a grand manner. Highly dependable, insightful and creative, all these virtues apply to their work. We would highly recommend them. Do not give them a second thought, hire them, if you wish to grow your brand.Haresh Rathod, Director, Chaitanya Cosmetics
- Services
- Branding Strategy
- Branding
- 3D Design
- Packaging Design
- Print Design
- User Experience
- Website Design
- Website Development