Environment-focused branding for an innovative LED lighting brand
RegorLED stands for quality and energy-efficiency in LED lighting. It is at the forefront of innovation. Now it is a recognized LED lighting brand with a mission to create well-designed LED lighting products that have a positive impact on the environment. Driven by the brand promise of ‘The Lighting Future', they are on a mission to support the environment with ideal product design and eco-friendly practices. Here is their case study showing our engagement in their branding.
We were engaged in their total branding, beginning with creating an environment-focused and content-rich brochure that reflects their brand values of aesthetic design, sustainability and innovative technology. As it was such a quality conscious brand competing with corporate giants, the challenge was to create a unique positioning for the brand.
We decided to promote it as an Eco-friendly LED lighting brand. Today RegorLED is one of the fastest-growing brands in its segment of LED lighting with our print designs, 3D designs, packaging designs, environmental graphic, corporate films, website design and digital media promotion.
Designs executed with flawlessness
A thought doesn't stay an important consideration if not executed with flawless entirety. We made sure they get the designs that are best for their brand. Our graphic design was related to all aspects of branding. Admiracle left no stone unturned to provide prime graphic designs to propel the brand. Admiracle has built the brand from scratch and worked right from brand identity development to launch campaigns, brand strategy, wall posters, stands, outdoor designs, website design & development, packaging design, social media and exhibition stall designs.
Light it up with a visually rich experience
As an aspiring brand, RegorLED wanted us to design and develop their website. We were able to create a site that lived up to the impeccable level of products they provide. Creating a visually rich experience, Admiracle used imagery and product videos to find novel ways to display the design and range of their products. The website is strategically designed with awesome features. In all its grandeur, the entire site has vast custom functionality and editability. They can update and manage almost everything with the customized admin panel features implemented by us. Search is far superior and the entire site is SEO-strong, ensuring the customer is always informed and excited about the brand.
A strong digital presence
Social proof has become synonymous with product reviews. A picture is worth a thousand words and with RegorLED's strong social presence, the integration of this content was an important inclusion within our design. Organic content has shown to increase conversions and we built social media promotion on that fact. Our strategy was to build awareness for the RegorLED brand. We developed it to achieve their goal of providing optimum user experience to the target audience. Furthermore, we created a series of videos and visuals for all social media channels. Inspiration and action were key for that.
Perfect balance of flow to engage viewers
As part of their 360 branding, we developed a corporate image of brand RegorLED for a digital audience – developing short films and videos designing iconography and using lighting as a design enhancing element to put across micro interactions and animation. We creatively explored the unique power of the RegorLED lighting. It inspired a memorable experience, attracted leads, built the brand and achieved the goals with top-of-the-line directors, cinematographers, TV commercial production team and best-in-industry voice overs.
They brought our business into the new millennium. They did everything they had promised to do and in a time frame. They are great to work with and I would recommend them without hesitation. Admiracle impressed us with their understanding of our products, while offering creative solutions for growing our customer base and building a new content-rich experience. Always open to co-operate Admiracle is an excellent brand partner. We have achieved tremendous growth after joining hands with Admiracle for our brand makeover. We had not thought of such a possibility before meeting them. Right from the box design, stickers, billboards, hoardings, signages, product catalogue, corporate film, social media creatives, website design and development, they have done everything to uplift our brand. Thanks Admiracle for making us proud as an established LED lighting brand.Shailesh Pansuriya, Director, Acculite Devices
- Services
- Branding
- 3D Design
- Environmental Graphic
- Films
- User Experience
- Website Design
- Website Development
- Digital Media
- Packaging Design