Inspired branding for a universal cause
Mr. Mukesh Sayani, an NRI professional from USA had a
unique idea of creating awareness in the world about the
all-important but often underrated role of the homemakers in
society. In his view, the homemakers deserve the army-men
like respect as they by no means are less contributors,
especially they are preparing the future citizens, the
children.
It has successfully captured the hearts and minds of
thousands of people across the world. Here is their case
study showing our engagement in their branding. He
approached us to promote the critical roles of their branding
in growing support for the homemakers. He wanted to
create a brand identity that would be inspiring and
meaningful.
We began with a strategic and creative vision, distilling what
it was we aimed to achieve, the challenges we faced and for
whom the intended message was. From this, we built
graphics and visual principles that would sit cohesively
alongside their goals in building a user-friendly website for
them.